Formulate - Customized Shampoo

Hi everyone!

Have you ever tried a customized shampoo? What do I mean with a customized shampoo? Well it’s a shampoo made it by yourself based on your needs and preferences. 

With formulate you make a little quiz about your hair to create a formula based on the type of your hair and benefits.
For example: what’s your hair color, if you have ever used a sulfate-free shampoo, what are YOUR HAIR GOALS, preference in fragrance, and ingredients. 

Another thing you need to know about this brand is their products are organic, sulfate-free, cruelty-free, paraben-Free, and made in the USA. This is very important to know because I know that there is a lot of people like me who are now supporting brands that care about our world and environment and as influencer, I like to support that too because we all can make a difference. 

How cool is all this? When I got contacted and heard all this I couldn’t resist to make my formula and try it.

It’s been a while since I started using Formulate and after the first wash, I saw changes in my hair.


Today I can say that I totally recommend this shampoo and conditioner because there is nothing better than knowing exactly what you are putting on your hair. It is very important to know what your hair needs and Formulate helps you with that. 

Now after a few weeks using this shampoo and conditioner:

•My roots feel super clean
•The fragrance I chose is perfect (not too strong and delicious) this is a big thing for me because I have allergies to strong fragrances and had the chance to chose it was great)
•It feels Healthier 
•Now is Brighter 
•It feels Soft
•and it doesn’t get grassy very quickly 

I went from THIS to THAT 

My hair in these photos is totally natural as you can see my waves look healthier and my hair has movement. Before it was dry and not shiny at all.

After a few weeks using it, now I use the shampoo and conditioner once a week and combine it with some other treatments.

•I drink lot of water
•I cut my hair 
•I don’t use a any irons at all (only for my bangs ☺️)
•I use Argan oil for my ends 
•I brush my hair while I have the conditioner on my hair

Thank you for reading my honest review and because I love this shampoo, I’m doing a giveaway for any of you living in U.S. To enter just go the link below and register ❤️


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